I've been solving problems in the digital space for 14+ years, offering strong visual design, interaction design and information architecture, with the mindset of human-centered and empathy-driven design. Currently, I'm doing this as a Senior UX Designer at the Blue Cross and Blue Shield of Minnesota. My past experience included working for the Nerdery and various local agencies as an Interactive Art Director / Interface Designer. My co-workers would tell you that I'm also a pretty nice guy to work with.
Spring promotional campaign for select Starwood hotels and resorts in Hawaii. Campaign include websites and various banner placements.Visual Design
Integrated web and mobile experience concept of Starwood concierge service for SPG membersVisual Design, Branding
Concept of airport interactive kiosk that allows users to learn more about the Starwood Hotels and Resorts brands across the globeInteraction Design, Visual Design, Motion Graphics
A member-only website that allows users to customize their own card that can be displayed on the mobile app.Branding, Visual Design
Concept design to pitch for Canon's professional lineup experiential websiteVisual Design
iPhone app for the company's sales force on the field.Wireframing, Visual Design
Design assets and style guides for development handoff and ongoing site developmentVisual Design, Style Guide
Process flow and wireframing design for an iPad appInteraction Design, Wireframe
Senior UX Designer • 2016 - Present
Senior UX Designer • 2014 - 2016
Helped growing the UX discipline within the digital creative team by producing low-fidelity artifacts & prototype quickly to make internal design process leaner & more agile.
Senior UX Designer • 2012 - 2014
Worked with a team of designers & developers to build a social media analytic tool from the ground up that identifies influencers & prioritizes opportunities; led multi-industry projects by facilitating discovery workshops, mentoring junior designers & producing UX artifacts for internal & external stakeholders. Clients include Best Buy, Medtronic, Optum Health, Thomson Reuters.
Senior Interactive Art Director• 2005 - 2012
Provided design direction for Starwood Hotels & Resorts' loyalty program digital marketing materials, including emails, banner ads and promotional web sites.
User Interface Designer• 1998 - 2005
Led interactive & digital design efforts by designing websites, online animated banner ads, HTML newsletters, interactive kiosk, video editing and corporate identity for accounts like 3M, Ecolab, Häagen-Dazs, Pillsbury and Thomson Reuters.
Graphic Designer• 1998
Assisted the creative department in design & production of various marketing materials from logo design, print brochures, ads and storyboards for TV commercials
Bachelor of Science in Mass Communications & Graphic Design• 1998